Overview

Siam Winery was founded in 1986 by Chalerm Yoovidhya with his vision to offer consumers wine as a healthier alcoholic drink, and to become Asia’s leader in wine and wine beverages in harmony with our partners, the society and the environment. He had the clear and strong aim to build a Thai wine culture.

Chalerm knew that in order to sell wine in the Thai market, he needed to slowly adjust the Thai palate to the fermented taste of wine. Thus, SPY Wine Cooler was born. With sales today of more than 160 million bottles per annum, SPY is well-known throughout Thailand and is the most popular alcoholic beverage amongst women in Thailand.

During the late 1990s Siam Winery rapidly developed its still wine business, culminating with the launch of Monsoon Valley in 2002. These wines are quintessential so-called ‘New Latitude Wines’. Award winning Monsoon Valley wines now focus on international varietals, thriving in tropical conditions, grown at Siam Winery’s Monsoon Valley Vineyard, the first and only vineyard in Prachuab Kiri Khan province located two and a half hours south of Bangkok.

Siam Winery’s state-of-the-art winery in Samut Sakhon province is located just an hour south of Bangkok. The local winemaking team is led by an energized and experienced winemaker, Mr. Supached Sasomsin, as well as tropical viticulture and winemaking consultants. Together they work at the highest level of professionalism to guarantee world-standard winemaking producing internationally-recognized premium quality wines under the Monsoon Valley brand.

Today, Siam Winery continues to invest in the future, planting top quality grapevines on several hundred acres of land, as well as working with our local contract farmers so as to enable us to offer an array of quality brands to consumers, now and in the future.

Apart from establishing and promoting truly authentic Thai beverages, Siam Winery is also continually looking to expand its portfolio through the import of the highest quality products. In early 2010, World of Wines™, a selection of award-winning wines imported by Siam Winery, was launched. In addition we continue to keep our fingers on the pulse of the beverage market and expanding our portfolio with Cider, Hard Seltzers, Soju and more.

We ensure that our products always meet our high quality standards and exceed consumers' expectations

Our pioneering spirit continues to live on in how our company operates - creating new products, exploring new markets and trying new ideas to creatively grow the business.

Our passionate, inspired people are at the heart of who we are and what we do. We behave with determination, energy and belief to achieve our goals.

Being socially responsible is at the core of everything we do - which is true to the strong traditions of our Thai roots, with honesty and sincerity in all we do.