Siam Winery was founded in 1986 by Chalerm Yoovidhya with his vision to offer consumers wine as a healthier alcoholic drink, and to become Asia’s leader in wine and wine beverages in harmony with our partners, the society and the environment. He had the clear and strong aim to build a Thai wine culture.
Chalerm knew that in order to sell wine in the Thai market, he needed to slowly adjust the Thai palate to the fermented taste of wine. Thus, SPY Wine Cooler was born. With sales today of more than 160 million bottles per annum, SPY is well-known throughout Thailand and is the most popular alcoholic beverage amongst women in Thailand.
Chalerm Yoovidhya is the founder and Managing Director of Siam Winery group with the vision to offer consumers wine as a healthy alcoholic drink and become Asia’s leader in wine and wine beverages in harmony with our partners, the society and the environment. He had the clear aim to build a Thai wine culture.
Chalerm had a major role in the phenomenal success of the iconic Red Bull energy drink. He developed the formula, logo and packaging for Red Bull in Thailand and initiated its international role out. The Yoovidhya family owns the majority shares in Red Bull. Moreover, Chalerm also is the majority share holder of Cavallino Motors Company, the official Ferrari Distributor for Thailand, and serves as the company’s President.
Become the leading wine & premium lifestyle beverage company in Asia
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